Segen Misghina
fashion, lifestyle, beauty & Wellness creator & speaker
A Canadian-Eritrean lifestyle creator based in Toronto, Segen Misghina is a go-to for fashion, lifestyle, beauty content.
Her pull to social media started with the beauty OGs who championed the representation for girls and women of colour beauty enthusiasts.
Seeing herself represented by women, who proudly and seamlessly integrated their culture into their content, was the spark she needed to join the social world and be that representation for those searching for it.
What started out as a creative outlet in 2017, has grown into full-time career by sharing the world through her lens.
Allowing her to do purpose-fulfilling work of empowering others to feel confident and beautiful in their own skin.
IG: @segenmisghina
TT: @segenmisghina
YT: Segen Misghina
Born: Canada
Lives in: Toronto
Sign: Taurus
Audience Demographics & Insights
TIKTOK
117K Subscribers
Gender:
Female (62%), Male (38%)
Main Age Groups:
18-24 (36%), 25-34 (41%)
Main Locations:
US (27%), Canada (11%)
Monthly Video Views:
89,000
72K Followers
Gender:
Female (62%), Male (38%)
Main Age Groups:
25-34 (49%), 35-44 (22%)
Main Locations:
US (26%), Canada (12%)
Monthly Impressions:
418,193
YOUTUBE
70K Followers
Gender:
Female (74%), Male (25%)
Main Age Groups:
18-24 (29%), 25-34 (40%)
Main Locations:
US (21.8%), Canada (8%)
Monthly Video Views:
14,000
Monthly Shorts Views:
16,500
for questions, rates and collaboration requests contact: segen@socialclimate.me
Past Campaigns
UNIQLO - Fashion
Fresh Kitchen x Blume - Lifestyle
Art Gallery of Ontario - Lifestyle
Nikon - Tech
Sephora Canada - Beauty
Henry's Camera - Tech
Laneige - Beauty
Thayers Naturals - Skincare
Marcelle Cosmetics - Skincare
Kind words
“Segen’s down-to-earth vibe and kind spirit makes working with her a absolute pleasure.
As a content creator, Segen approaches every partnership with thoughtfulness and intention. Her unique eye for detail and quality allows her to deliver creatively relatable content that her audience can resonate with.
Segen easily builds community on every platform she’s a part of because she consistently shows up as her authentic self. Our notifications are permanently ON so we never miss her daily inspiration, honest reviews, and that sophisticated✨ aesthetic across every category she creates in.”
— Jana, Talent Manager